Space Dogs

For the 2016 Election Get-Out-The-Vote effort, I needed to come up with a unifying theme that would resonate with young voters both online and in person. Space Dogs became that unifying theme, incorporating our fun, party-oriented events and messaging into a visual theme that was inspired by viral and internet culture trends.

I created animations highlighting the date of the election as well as the location of our rides to the polls on different campuses. We hired a video billboard truck to drive around campuses in New Hampshire on the day before election day, which started conversations among students around their election day voting plans.

Leading up to Election Day, I created a series of Get-Out-The-Vote related Facebook events for each of our target universities and colleges using the same visual imagery. I then promoted these events using Facebook's promotions tool as means to tie in our on-the-ground guerrilla marketing strategy with a viral campaign online.

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